The Power of Telling Stories Online. How to Build a Digital Strategy for an NGO using/based on the Example of the Institute for the Danube Region and Central Europe

October 10, 2023
14:30 - 16:00 CEST/CET

October 10, 2023, 14:30-16:30

Malwina Talik (IDM)

Workshop in the framework of “70 Years IDM – Locating the Future” and REVOLUTIONALE – the International Round Table Conference 2023

October 9 – 13, 2023, Leipzig, Germany

The online space is utilised by actors from all sides of the political spectrum, including autocrats, who eagerly resort to questionable practices to influence and confuse public opinion. The question often arises as to whether social media contributes to a more democratic world by connecting people or if they instead amplify polarisation and create information bubbles. Quite frequently, it is the most controversial messages that go viral. This situation is not inevitable, and NGOs can successfully assert their presence in the online space as well. However, this is not a level playing field as most NGOs may have insufficient funds for paid campaigns, social media software or employing a full-time social media manager who could focus solely on creating a strategy, preparing campaigns and content. 

This workshop will explain how a well-conceived digital communication strategy can help NGOs to make the cause of their commitment more visible and successful. Based on her experience from the academic, governmental and NGO sectors, Malwina Talik (IDM) will explain how NGOs can ensure that message gets through and reaches the right audience, what pitfalls to avoid and how to stay safe from malign actors. She will use concrete examples of good practices and lessons learned of the Institute for the Danube Region and Central Europe. As the IDM celebrates its 70th anniversary under the slogan “Locating the Future”, this workshop will aim to help your NGOs locate their digital future.

About the IDM

The Institute for the Danube Region and Central Europe is a Vienna-based think tank and one of the oldest institutions with this profile in the German-speaking countries. Through events, publications and educational activities, the experts of the IDM aim to transfer knowledge and initiate debates that revolve around strengthening the democratic and resilient future of Central Europe and cross-border cooperation. 


The idea for the International Round Table Conference arose from the question of how the memory of the successful Peaceful Revolution in the GDR can be transformed into a positive impulse for our present and future commitment to freedom, democracy and human rights in Europe and the rest of the world. The IRT23 conference theme “Telling Stories” refers to this, among other things.