The Power of Telling Stories Online. How to Build a Digital Strategy for an NGO using/based on the Example of the Institute for the Danube Region and Central Europe

October 10, 2023
14:30 – 16:00 CEST

Workshop in the framework of “70 Years IDM – Locating the Future” and REVOLUTIONALE – the International Round Table Conference 2023

The online space is utilised by actors from all sides of the political spectrum, including autocrats, who eagerly resort to questionable practices to influence and confuse public opinion. The question often arises as to whether social media contributes to a more democratic world by connecting people or if they instead amplify polarisation and create information bubbles. Quite frequently, it is the most controversial messages that go viral. This situation is not inevitable, and NGOs can successfully assert their presence in the online space as well. However, this is not a level playing field as most NGOs may have insufficient funds for paid campaigns, social media software or employing a full-time social media manager who could focus solely on creating a strategy, preparing campaigns and content. 

This workshop explained how a well-conceived digital communication strategy can help NGOs to make the cause of their commitment more visible and successful. Based on her experience from the academic, governmental and NGO sectors, Malwina Talik (IDM) explained how NGOs can ensure that message gets through and reaches the right audience, what pitfalls to avoid and how to stay safe from malign actors. She used concrete examples of good practices and lessons learned of the Institute for the Danube Region and Central Europe. As the IDM celebrates its 70th anniversary under the slogan “Locating the Future”, this workshop aimed to help your NGOs locate their digital future.